

Anosike took to Instagram saying “The beauty world for people of colour has welcomed yet another brand that goes into understanding that melanins have different undertones and shades, not just 3, but multiple! We have amazing brands representing us, yes, but not enough.”

With praise from Gabourey Sidibe and Nneoma Anosike amongst other women of colour, Rihanna is being celebrated for including shades that were yet to be availble on the mainstream makeup scene. Seven days in, we are hearing only positive reviews from the thousands of girls who were desperate to get their hands on the multiple shades on offer, especially the darker shades which sold out in a matter of days across all stores. That’s the real reason I made this line.” The foundation range alone boasts a plethora of shades to provide long wear coverage for every single woman that desires to wear Fenty beauty, no-one is exempt.Īs Rihanna quotes on her website “Fenty Beauty was created for everyone: women of all shades, personalities, attitudes, cultures and races. A range that prides itself on inclusivity is causing excitement in cities across the globe, it that leaves no woman behind.

Photo been a week since the infamous Fenty Beauty launch and the excitement continues to grow over Rihanna’s makeup range. After changing the beauty game, she decided to take over the skincare world. Get your essentials all in one click by shopping our sets + travel kits.
#Fenty beauty hand mirror skin
Feel free to take chances, and take risks, and dare to do something new or different.” Not sure where to start? Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says.
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From Pro Filt’r Soft Matte Foundation, Hydrating Foundation & Powder Foundation that changed the game with 50 inclusive shades, to the fan-fave concealer and setting powder, to the wide shade range of cream blush, Fenty Beauty products are designed to feel lightweight and love to be layered. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty-and still seeing a void in the industry for products that performed across all skin types and tones.
